About Our Bottle Shop + Tasting Room
Where you can drink differently—without judgment or sacrificing taste
Why Monday Morning?
Because Everyone Deserves a Good Drink
On a Monday morning, while driving home from boxing, our founder, Zane Curtis, realized he loved Monday mornings again.
After twenty years of drinking, he made the shift to become an AF dude, and it dawned on him that Monday mornings didn’t suck anymore (like they used to after heavy drinking all weekend). It was the best feeling.
His journey from being sober curious to going fully AF wasn’t easy, though. One of the problems he ran into was that most of the AF options at local stores and restaurants tasted terrible. They were either watery and lacked flavor or sugar-packed, like drinking cotton candy. It felt challenging to go alcohol-free without feeling like something was missing…AF drinks felt like sub-par substitutes, which required sacrificing taste and experience.
Determined to find better choices, he spent hours (and $$$) searching online for alcohol-free beverages that were sophisticated, flavorful, and satisfying. He found what he was looking for and was amazed at the variety and quality of non-alcoholic options he discovered. This sparked the idea for Monday Morning. A place that’s fun AF for anyone and everyone to easily drink differently—and enjoy it!
Whether you’re cutting back, going dry, or simply sober curious, you’re welcome here. Join us in rebooting your Monday Mornings so they’re filled with energy, clarity, and enthusiasm, allowing you to enjoy life to the fullest!
Did you know?
61% of Gen z and 49% of Millennials are trying to drink less
Enter Monday Morning.
We’re on a mission to revolutionize the alcohol-free experience for San Diegans with good AF brews, wines, and spirits that promote clarity, wellness, and genuine connection.
Just A Few of the Killer AF Brands You’ll Find at Monday Morning
It’s time San Diegans had a go-to place to get their favorite AF drinks.
We’ve searched for and sourced the best alcohol-free beverages from around the world, and now they’re all in one place.
Our bottle shop and tasting room will be a welcoming place for mindful drinkers to:
Sample different alcohol-free beverages to find your favorites
Attend mocktail mixology classes so you can learn to DIY your own drinks at home
Connect with fellow AF drinkers, whether fully AF or sober curious
Create a custom pack of your favorite NA brews
Shop AF brews, wines, and spirits from around the globe–many of which you’ll only be able to find in OUR shop!
In the meantime, you can drink differently with us at pop-ups and events in and around San Diego, and tell us where you’d like us to show up next!
Bottle Shop Opening soon!
We Make It Easy to Drink Differently
Sip some AF samples til you find your fav.
Grab a seat, tip it back, and enjoy!
Shop delicious NA drinks from around the world.
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"He is poised and ready to be a champion in the NA beverage community.
[Zane's] vision for Monday Morning is based on his own personal experience with becoming sober along with his newfound love of high-quality and delicious AF beverage products. Beyond his big smile, Zane genuinely cares about making personal connections with people and that is what makes him most admirable."
Jeff Litcofsky
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"The knowledge of Zane and Monday Morning has been a game changer for me
It's not just a store, it's a path to a healthier, more enjoyable lifestyle. If you want insight on non-alcoholic beverages while supporting a healthier life, I highly recommend giving them a visit."
Michael Sherlock
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"Zane’s enthusiasm and tenacity about non-alcoholic beverages are infectious.
Being a geek about alcoholic beverages for many years, Zane helped me realize that great alternative beverages do not have to come with a hangover. I am excited to be able to see what Monday Morning and Zane will be able to do as they embark on the journey to provide more options for us all to enjoy.'
Jonas Wilby
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"I've enjoyed a richer and more fulfilling experience with non-alcoholic beverages.
Zane Curtis of Monday Morning NA has been an invaluable resource in helping me discover a variety of high-quality non-alcoholic options that perfectly align with my lifestyle. His expertise and dedication to the NA community have introduced me to flavors and brands I never would have found on my own. Thanks to Zane, I've enjoyed a richer and more fulfilling experience with non-alcoholic beverages."
Clark Maine
