Let’s talk about why Millennials and Gen Z are drinking less and embracing the sober-curious movement. From health-conscious choices to the rise of Dry January, learn how non-alcoholic options are redefining social drinking.

You may have seen a familiar face on the local news lately – our founder, Zane! We’re thrilled to have been featured in THREE local news broadcasts recently to spread the word about Dry January, the alcohol-free movement, and what it means to drink differently. Check out the clips and see for yourself.